As regular readers know, we use RBC Action Direct almost exclusively as our discount broker and hold self-directed RRSPs and investment accounts with them. It has been evident for sometime that while their fees and commissions are among the highest, they rank among the last in The Globe and Mail’s annual rankings. It is easy to see why:

  1. Clunky Website: You would think that a discount broker’s website would be easy to navigate and intuitive to use but someone should point that out to RBC. For instance, say you want to get a quote for a stock. You type the ticker and press “Enter” and nothing happens till you realise that you have to click on the “Get Quote” button for the thing to work.
  2. Little or No Research: The Globe and Mail ranking gives high marks for Action Direct’s research offerings (“A highlight is access to reams of equity research from RBC Dominion Securities Inc. and S&P.”) but I can’t find it anywhere on the website.
  3. Stale Data: Really, how difficult is it to offer real-time updates to the portfolio? You can set up a free online portfolio that offers updates with a 20-minute lag with any number of portals that have offered such a feature for years. My RRSP portfolio at Action Direct shows that BNS is at $47.26, except that I am not sure what data is being displayed. BNS closed yesterday at $47.34, opened today at $47.40 and closed today at $47.87. So, the portfolio shows some data, just that I am not sure what it is.
  4. No Performance Reporting: What is my YTD portfolio return? How much did my portfolio make last year? How much did my portfolio earn in dividends? How much was contributed to the RRSP in the first 60 days and in the rest of the year? How did the TSX Composite perform during the same period? Such information is critical for investors to determine how well (or poorly) they are doing. Sadly, you’ll have to track such information yourselves, though Action Direct does offer a weak “Total Account Value” chart that looks flat even if you made 20% over the past year.
  5. Poor Selection of GICs: An earlier post described the adventure of the cashable GICs from Action Direct.
  6. “Wash” Trade: In my opinion, TD Waterhouse’s ability to wash your US equity trade in a self-directed RRSP account into a US dollar money market fund is not available from any of the other brokerages.

Since, I can’t think of any positive reasons to stick with Action Direct, I will be shopping for a new discount broker during the upcoming RRSP season. Currently, TD Waterhouse is the front-runner because it offers the ability to do a “wash” trade and its superior GIC offerings. E*Trade is a strong contender for our investment accounts due to its low commissions.