I am currently reading Your Money & Your Brain, a fascinating new book on behavioural finance by Jason Zweig. The book shows how our brains, which evolved to help us survive as a species, lead us completely astray when it comes to investing. The chapter on how humans tend to see patterns even when there are none describes a fascinating experiment involving birds, rodents and people, a version of which is available here.

When researchers flash a red light and a green light on a screen in a random fashion but with the green light flashing 80% of the time, pigeons follow the simple strategy of guessing green all the time to earn the most rewards. People, however, attempt to guess the next flash accurately even after they were told by researchers that the sequence is random. This misguided strategy means that people pick the next flash accurately only 68% of the time.

Now we know why we try to figure out where the market is going next: we just can’t help it.