The Ottawa Citizen reports today that shares of Zarlink Semiconductor (ZL, TSX: ZL), a local tech company, zoomed 22% shortly after opening on the NYSE amid heavy trading (44 times its volume on an average day). The reason for the frenzy wasn’t any fundamental development with the company, but a mention on Jim Cramer’s Mad Money show on CNBC as a “speculative pick”. It is certainly clear that investors are speculating (a.k.a. gambling), because the last time Zarlink made a profit was way back in 2000, when it earned $0.36 per share. In the last five years, the company has been a dog, posting losses of $1.83, $0.98, $0.49, $.0.33 and $0.18 starting in 2001. Investors must be mad to bid up the shares of this company just because it was mentioned on a TV show!