The New York Times has an interesting story on our fascination with gold and how some “gold bugs” still consider it as the true money. While gold is a beautiful metal that can be used to create stunning jewellery, it has little appeal from an investment point of view. The devastating case against gold can be found in the Chart in Page 11 of Stocks for the Long Run (Third Edition). One dollar invested in gold in 1801, adjusted for inflation would have been worth 98 cents in 2001. Ouch!