Canadians are addicted to loyalty programs and there are plenty of them ranging from AIR MILES to Club Z points (I haven’t stepped into a Zellers store in years, so I believe the latter is now defunct). The fact that Canadian Tire “money” is practically a parallel currency says something about our collective addiction. Personally, I am enrolled in AIR MILES, Aeroplan and PC Points loyalty programs.

Recently, I wanted to redeem my AIR MILES for an Apple iPod, so I visited the various loyalty program websites to figure out the actual dollar value of a point. The results are summarized in the following table.

Loyalty Program To Earn 1 Point To redeem $10 (in Points) Rewards Rate
Aeroplan $1.00 1,200 0.83%
AIR MILES $20.00 74 0.68%
PC Points 10¢ 10,000 1.00%
Canadian Tire Money $66.67 10 1.50%
Sears Club $1.00 667 1.50% – 4.00%
Shoppers Optimum 10¢ 7000 1.40% – 2.00%
HBC Rewards 9160 0.50%

Aeroplan, AIR MILES and PC Points can be collected as rewards through various credit cards and rewards range from 0.68% (for AIR MILES no-fee credit cards) to 1% (for PC MasterCard). I am not aware of a no-fee credit card that can be used to collect Aeroplan miles, so the value of the rewards is less than 0.83%. 1.5% seems to be the standard reward for loyalty programs offered by assorted retail outlets, though Sears Rewards can be as high as 4%. Note that rewards on department store credit cards are typically lower than rewards for in-store purchases.

This article has 9 comments

  1. Do you know abt this website: ttp://
    It helps you keep track of all your points/miles etc and you also get a bonus for joining.

  2. Canadian Capitalist

    Thanks for the info J’adore. I will check them out.

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  4. Have you ever heard of Avion?

    It looks the reward rate is around 2% even after you take into account the $120 annual fee. I’m still looking for the catch.

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  8. I obtain to influence enlightenment about this topic and obvious to construe this articles.Thank you for you notes this article.This note is a simple consideration for all.I thank you since much because the advice.I lawful wanted to thank you for the something else miracle you wrote this topic and apart reverie you will formulate inexperienced news item also.

  9. I don’t understand the chart here and how the author figures that PC Points is one of the best. It has a return rate of 1%, whereas Canadian Tire has a return rate of 1.5%, which seems to me to be higher..

    At any rate, I find the Shoppers Optimum is by far the best rewards program out there. By utilizing their 20X days, Bonus Points on products etc. You can accumulate points faster then probably anywhere out there! I once went from 300 points to over 90,000 points in less then 3 weeks. It is all about smart shopping and strategic shopping when you use their program. Then hold out for the Mega Bonus Redemption weekend and use all your points then!