A full-page ad for gold coins is often featured in The National Post these days with the headline “GOLD BLASTS PAST $644/oz! BUY NOW – EXPERTS NOW PREDICT $2,000 – $3,000 per oz”. It is quite true that gold has been on a tear recently reaching multi-decade highs. However, gold is a very poor investment: it costs a lot to buy and sell, it costs money to store, it pays no interest or dividends and over the long-term, it keeps pace with inflation and offers no growth. While gold does offer some diversification benefits as it has negative correlation with other asset classes, it is still a poor bet for most long-term investors.