WestJet (TSX: WJA) is running commercials in print, radio and TV that asks, “Why do WestJetters care so much?” and answers “Because we’re also WestJet owners”. The ads are very creative and from what I hear WestJet is a fine airline.
But I do hope WestJet employees are not over-invested in their company stock. The airline industry is a tough place to do business: cut-throat competition, high operating (fuel) costs, huge capital expenditures, terrorist attacks, government regulations etc. are just some of the risks facing investors. After the September 11 terrorist attacks, the industry has witnessed a large number of bankruptcies (Air Canada, JetsGo, Delta, US Airways, United Airlines, NorthWest). It doesn’t make financial sense for most people to depend on a fickle industry for a pay check and also be invested heavily in it.
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1 Travel Blog // Nov 7, 2005 at 6:44 pm
Why Do WestJetters Care So Much?
Sound financial advice for airline employees….
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